Funnel & Sales Page Sequences

When folks ask about building "a simple funnel page", it makes me smile because there's really nothing "simple" about a Funnel Page.

There are, essentially, two different Types of Funnel Page Sequences:

  • The Basic Funnel Page sequence is brief, and is intended to "giveaway" something of value, like a PDF, webinar, or Complimentary Service.
  • The Sales Funnel Page sequence is more elaborate and intended to eventually sell something of great value, like Coaching Program or Sales Package.

Below is an illustration:

Basic Funnel Page Sequence

Simple-Funnel-Example.jpg

Basic Funnel Page

Note the personalized book image and clear Call to Action

Simple-Funnel-One-More-Thing-Example.jpg

MailChimp Requires a Confirmation Link be Clicked - This page is usable by multiple MailChimp Lists

Simple-Funnel-Mailing-List.jpg

The Form data is sent to MailChimp, which triggers a Confirmation, and once confirmed, triggers the Thank-You/Download

Simple-Funnel-Thank-You-Example.jpg

Thank You/Download Page for Simple Funnel - Always send your audience to your web site

Note the personalized Download PDF icons!

 

Sales Funnel Page Sequence

This sequence has an ADDITIONAL Follow-Up Email Sequence that "drips" the other 3 (of 4) videos.

Sales-Funnel-Example.jpg

Sales Funnel Page

Note the personalized graphics and multiple Calls to (the same) Action

Sales-Funnel-One-More-Thing.jpg

MailChimp Requires a Confirmation Link be Clicked - This page is usable by multiple MailChimp Lists

Sales-Funnel-Mailing-List.jpg

The Form data is sent to MailChimp, which triggers a Confirmation, and once confirmed, triggers the Thank-You/Download. Then a follow-up sequence begins to "drip" the remaining content.

Sales-Funnel-Thank-You-Example.jpg

Thank You/Download Page for Sales Funnel - Always send your audience to your web site

Note the personalized download buttons!

 
 

Requirements of Every Funnel Page

  • Sales Copy that accurately describes the giveaway, product, or service AND reflects the Brand AND is coherent with any (Facebook) Ads that link to them
  • Images that accurately represents the giveaway, product, or service AND reflects the Brand AND is coherent with any (Facebook) Ads that link to them
  • Integration with a Mailing List service, such as MailChimp
  • Configure the Mailing List service to handle THIS Funnel Page's requests
  • Customized sales copy and images for the Mailing List on-boarding sequence
  • For services that require Confirmation,  a "Please Confirm" page is neccesary
  • A separate, “Thanks, here’s your download” page
  • Copy writing and personalized images for the “Thanks, here’s your download” page

 Optional

  • Configure and Connect a unique domain name to the Funnel Page (i.e. http://mynewbook.com)
  • Create and configure a Follow-Up, Multi-Day Email Automation Sequence to drip additional downloads or build the customer relationship
  • Additional "Here's your download" web pages if the giveaway is multi-part (such as with a video series)

Repeat-ability

You can choose to intentionally setup a Funnel Page Sequence to be duplicated for future campaigns, reducing the time and effort required to launch it.

 
 
Amazing Andrea